Client: Abracabrike

Technologies Used

• PHP, HTML5, CSS3, JavaScript
• Responsive Design
• PagSeguro Payment Integration
• Custom CMS

Challenge

Educaritá, a nonprofit education association in Brazil, needed digital presence to expand their social thrift store beyond physical visits. The organization relied on community donations and resale revenue to sustain two schools for children in vulnerable situations but lacked an online platform to communicate their mission, advertise inventory, and facilitate monetary donations.

Implemented Solution

Built a fully responsive website serving as informational hub and engagement tool:

• News System: Showcases current inventory with pricing and availability, encouraging phone inquiries and in-store visits
• Payment Integration: PagSeguro Payment Link enabling direct monetary contributions alongside physical donation options
• Information Architecture: Four key user flows — understanding mission, discovering products, making purchases, contributing donations
• Content Management: CMS allowing staff to independently publish product updates and news without technical knowledge
• Design Focus: Accessibility and clarity targeting both donors and budget-conscious shoppers while highlighting connection between purchases and educational impact

Results / Impact

• Digital presence extending community reach beyond local geographic area
• Online monetary donations through secure payment processing
• Reduced staff workload through self-service product information
• Increased transparency connecting purchases directly to support for 230+ children
• Scalable content system for ongoing inventory and news management

Why it matters

This project demonstrates web development for social impact, balancing nonprofit communication needs with practical e-commerce considerations. The platform prioritizes mission storytelling alongside transaction facilitation, recognizing that emotional connection drives both donations and purchases in the social enterprise model.